The bounce rate is an important metric because it indicates the percentage of visitors who land on your web pages and yet left immediately or didn’t go anywhere else on your site. This means they are single-page users, and sometimes that’s not good. If that visitor bounces, it means they didn’t get the information they need or the page they landed on wasn’t user-friendly.
Web design experts in Utah list the following strategies to reduce the bounce rate of your website:
The meta description is an important part of search engine optimization (SEO), as one of its aims is to target search users. Improve the chances of getting the right visitors by including the keywords in the description. Keyword stuffing will only yield negative results, however, so write naturally and integrate the search terms in a way that they flow with the rest of the text.
Make the Call-to-Action Relevant to the Page
You already know the importance of the call-to-action or CTA in converting visitors, yet simply having one will not get you the results you want. When it comes to organic search, the CTA is better if it is in the form of a meta description and title tag of landing pages. If your campaign involves paid search such as AdWords, the CTA may take the form of the description and titles of the ad copy.
Multiple Landing Pages
Having one landing page may increase your bounce rate, as not all visitors like the same thing. When you have multiple landing pages, you create richer experiences for different types of users. One indicator of a high bounce rate is the percentage of visitors that exit your site from the home page.
One of the ways to remedy that problem is to publish more landing pages based on the keywords people search for in your industry. Doing so increases engagement, leads to a positive experience for users and a lower bounce rate.
These are proven strategies that reduce bounce rate; implementing these improve user experience and retention of visitors.