Social media is an excellent tool for keeping in touch with family and friends, but it’s also an extremely powerful channel for marketing your business. Proper social media marketing results in directing potential customers to your website, while a great SEO strategy would help users find your website.
Here some social media practices you should consider to boost your SEO and website ranking:
Share Your Content
It’s important to post content on your social media accounts. Search engines love new content, and posting on various platforms would enable search engines to regularly crawl them. However, you should refrain from cross-posting the same content on all your social media accounts. Instead, Third Stage Marketing and other SEO service providers in Denver recommend making different pitches for every platform and linking them to specific landing pages.
Always Utilize Images
People love images because they tell so much more than words can. It’s also vital to note that search engines and people love infographics. You should consider creating these to obtain more followers and likes, which could then help your overall strategy.
Share Video Content
High-quality videos — whether they’re live, raw and unedited, or professionally created — usually get shared more often than written content. Make sure to optimize your videos properly so they benefit from organic rankings via social media.
Avoid Keyword Stuffing
While this is probably old advice, this holds true for social media posts. Instead of wasting your online marketing budget on high-ranking keywords, consider keywords or phrases that potential customers might use to search for products and services you offer.
Keep Your Followers Engaged
Post relevant content regularly and engage your followers in the comments section. Sometimes, even a like on their comment would suffice. Engaging your followers in open conversation would enable them to connect with your brand on a more personal level.
Don’t forget to acknowledge suggestions and feedback as these would help you better serve your customers. When you receive a negative critic, review, or comment, never delete it and instead acknowledge it publicly and try to resolve the issue to communicate to your customers that you care about them and their opinions.
Social media is truly a vital component of any successful digital marketing and SEO campaign. If you’re not leveraging the power of social media, you’re basically doing SEO wrong. Just keep the above-mentioned tips in mind when promoting your business to get the best possible results.