Athleta, Banana Republic offer alternative to holiday gift cards

Card shaped gift being givenA couple of Gap brands plans to provide clients with an online alternative to gift cards for this year’s holiday season.

Athleta and Banana Republic will offer the GiftNow Card service to customers that will allow them to purchase any product and have it delivered to their intended recipient. The digital card also provides the receiver with a choice of either to accept, customize or replace the item before its shipment.

Holiday Service

Aside from offering the card on its website, Athleta plans to roll out the GiftNow feature in 10 stores such as one in North Carolina. Customers can avail of the card beginning on the week of Nov. 13. Retailers should take advantage of the growing use of online shopping among clients, by seeking help from experts like SEO Charlotte for online advertising strategies such as pay-per-click (PPC) management in Charlotte, N.C.

If your business deals with selling holiday decorations, you may be able to raise prices for pre-cut Christmas trees this year. A shortage of trees in the state will lead to more expensive prices. Low output in Oregon, which is another top producer, will also affect prices.

Consumer Spending

Small businesses will particularly benefit from a relatively high consumer confidence in North Carolina. The High Point University Poll’s Consumer Sentiment Index showed that confidence remained at 92.3 points. This simply means that consumers are still positive about the economy, according to Brian McDonald, HPU Poll associate director.

The poll based its finding from 351 adults, who admitted that they are particularly positive certain economic indicators such as personal finances. For this reason, businesses need to find ways on how to capitalize on a high consumer sentiment.

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Conclusion

Retailers should follow the lead of Athleta and Banana Republic’s of offering new online services, especially since a high consumer confidence means shoppers will spend more this holiday season.