Just like all forms of marketing, search engine optimisation comes with good and poor practices. For dentists, this is even more important, especially since they cater to a localised group of individuals. Because showing up on search engine results pages requires the use of local SEO methods, implementing ‘unethical’ SEO strategies, such as keyword stuffing, improper use of backlinks and creating low-quality content, could lead to low search rankings.
When this happens, your target market may never have the chance to get to know your dental practice. As such, you must invest in top-notch dental SEO services to boost your online marketing campaigns, particularly content creation and management. However, it likewise pays to learn the optimisation mistakes you should avoid. Dominate Dental cites some of them.
Oversell and you won’t sell anything at all
One of the most common mistakes marketers and advertisers do is hard selling or overselling their products and services. You may believe that this will help you get the word out about your dental practice faster, but it can actually do more damage than good. This is particularly true when it comes to search engines, such as Google.
Google considers the quality of the information websites contain. When the content appears spammy, irrelevant, and unnatural, the page’s ranking will surely go down.
Forgetting to “keep it coming”
You can talk about many things about when it comes to your dental practice. For instance, you can talk about the benefits of a new type of treatment you have started offering recently, or a piece of equipment you have invested in for faster treatment and a more comfortable patient experience. Be sure to post high quality and informative content regularly, so your site or page can get more visits.
Talking about these topics will not just make search engines look at you more favourably; consumers will likewise have more reasons to learn about you and get your services.