You can make a fortune on Amazon – if you can keep your competitors at bay. This online marketplace is teeming with buyers willing to buy any product they need or fancy. If you’re an Amazon seller, you would surely want to boost your sales. You can do so by following these tips from the experts.
1. Use Ads
Under this option, Amazon will place your banner ad near a search result, and you get charged for every click. Many assume this is costly, but this is not entirely accurate. According to an SEO company in Denver, PPC management can keep costs down while increasing your Amazon sales.
Besides, online marketing expert Third Stage Marketing states that the only time you pay is when someone clicks the banner.
2. Apply Competitive Pricing
After promoting your product, the next task is to keep it reasonably priced while taking into account all the related costs and expenses. Carefully evaluate your product if you can still make a profit from it. If yes, continue the promotion; otherwise, better drop it and find a more profitable product.
3. Let Amazon Handle Storage and Transport
A lot of sellers sell their products using the Fulfilment by Amazon (FBA) option. It relieves you from the logistics of product storage and shipping to customers. In an FBA arrangement, you send your product inventory to Amazon, and the company will take charge of storing and shipping them to customers.
You only have pay for the costs but it’s still a lot cheaper than doing the work on your own.
4. Encourage Customers to Give Feedback or Reviews
A recent study said 9 out of 10 online buyers would choose a product based on its positive feedback. Ironically, only 1 out of 10 Amazon customers is willing to give a product review. To encourage feedback, you can offer a rebate on the next purchase or other similar tactics.
5. Bring Potential Customers to Amazon
You can use social media sites such as Facebook and Instagram to find potential customers. Once you have their attention, direct them to your website where they can buy your goods. You can also write a blog that can lead people to your Amazon store.
You can make a ton of sales on Amazon even if you have a host of competitors. For starters, you can use ads and the Sponsored Product page for increased visibility. Another option is to offer the lowest price possible.
At the same time, letting Amazon handle the storage and transportation of your product can lower the product’s cost. And finally, reach out to customers and encourage them to take shop and leave you feedback on your product. You’re bound to see your Amazon sales grow in no time!