You think you know and understand SEO that well? Digital marketers, even the most seasoned ones, still commit mistakes every day. Avoid them and learn a trick or two below.
Optimizing the wrong keywords
Keywords are the most important element in SEO and optimizing the wrong ones can greatly hurt your marketing efforts. Make time for keyword brainstorming, especially if you’re launching a new campaign. Consider the preferences of search engines as well as your audience’s searching habits.
Many brands still stuff keywords in their content, thinking that search engines will easily find and rank their page. Keyword stuffing only registers your page as spam overall hurting your SEO performance. In Denver, a local SEO company suggests using Latent Semantic Indexing (LSI), a method that employs several similar keywords for a more natural use.
Publishing poorly-written content
SEO and content are different marketing elements, yet both overlap a lot. Without good content, keywords and links won’t work making your SEO efforts a failure. Publish original and well-written content that works for your brand and message. Search engines—as well as your consumers—prefer content that answers to their interests and needs.
Skipping title tags and meta descriptions
Title tags and meta descriptions are great ways to include your keyword without worrying about stuffing. Search engines read these when crawling websites so skipping them is a missed opportunity. Make your title tags and meta descriptions clear, concise, and straightforward.
Overlooking the importance of analytics
SEO is a constant effort; from keyword brainstorming and link building, to publishing content and analyzing numbers. It is important to track the progress of your efforts to ensure that you are not committing the same mistakes and to get an overview of your website’s performance. With this, you can see how well your campaign is working and what other strategies you can try out.
SEO involves a lot of trial and error. But with the right skills and formula, one can optimize a page successfully ultimately unlocking a website’s full potential.