Web design is a subjective topic; people react differently to different designs. That means what looks good to you may not look the same to others. If you’re planning to set up a website for your business, you must do it right.
WebWaves.ca shares some tips for a more professional-looking website:
Minimalism is all the rage
Most of us have learned to deal with the clutter of a modern world saturated with information by scanning for keywords rather than reading items in their entirety. The less your customers must read, the better they can process the information your website provides, and the higher the chances of them engaging with your site.
Look for a web design company that can keep the clutter to a minimum. Break down large walls of text into bite-sized chunks that are more readable and scannable, as well as easier to process.
Present the content in a clear manner
As an unfortunate side effect of our information-saturated society, people simply don’t have the time to dig for or verify information. Your target audience will expect to get useful and high-quality content; otherwise, they are likely to move somewhere else.
You only have a few moments to grab their attention, so be sure to arrange and present your content clearly and logically. Use contrast, spacing, and color to accentuate this hierarchy and draw attention to key content on your page.
As of 2015, roughly 56% of consumer traffic in leading U.S. sites came from mobile devices, and that number is projected to further increase in the future. That’s a market share your website risks losing if it doesn’t load quickly on a mobile screen.
Content alone cannot make your online marketing campaign successful. Design and functionality also play a key role in determining your website’s success. Learn to adapt your design strategies to stay on top of the competition.