The best and most influential brands in the market today got their place in the memories and minds of their audience through clever and persistent positioning. This takes time and effort to achieve you also need consistency and relevancy to maintain that position.
According to PR agencies in Melbourne and other parts of Victoria, brands that have a strong personality and imagery differentiate themselves from their competitors. Here are some strategies that enable you to put your brand in the position you want:
Know Your Customers
It’s difficult to position your brand when you fail to know your customers wholeheartedly. Knowing the generic parameter of gender and age group is not enough. You need to delve deeper and know your market on a personal level to improve the products or services you offer. Some things to consider include their interests (music, books, and other similar details), the words they use, and the brands they use.
One of the many ways to learn more about your audience is to follow them on social media. Identify the pages they like or which posts they are likely to respond to. Conduct surveys to identify interests and have your support team talk to customers that call.
Understand Your Brand
Your brand has its own voice and personality that conveys a certain message to your audience. You can position your company as sassy, young, deadpan, funny, serious or any other. Whatever the voice is, it will depend on the personality of the brand you build. The people in your organisation, the design of the website, the colours, graphics, and product description will have a positive or negative effect on your brand’s voice.
These strategies allow you to build a brand position that will give you a competitive advantage. Knowing who your brand is and your audience will enable you to reach your audience effectively.