Travel agencies seek the services of digital marketers to bridge the virtual gap between clients and agencies, but their marketing strategy needs to be highly flexible. Here are some advantages of a remote marketing agency.
The demands of the travel agency business make it mandatory for operators in the field to work across time zones. Connecting with clients and prospects in the frenzied digital world is becoming increasingly difficult.
Thus, leveraging digital marketing for travel agency professionals is a growing trend, and the reason is not far-fetched: to close the gap between operators and their clients. But which model suits the demands of an ambitious travel agency that has its eyes on servicing a global client base?
Obviously, such an agency would work with a digital marketing outfit that is modelled flexibly to overcome these challenges. Remote working seems to be the answer, and while the advantages of remote work are clear for the employer, clients may wonder how it benefits them. Here are just three advantages that accrue to clients, especially in the travel industry.
According to a study published in 2014, remote workers in the travel industry made 13.5 percent more calls than their office-bound colleagues. More calls were made by remote workers as they were not constrained by time or schedules.
Everyone wants to slash costs, including consulting fees. According to a study by Citrix and Centre for Economics and Business Research, working remotely could save UK workers an estimated £7.1 Billion in addition to boosting GDP by as much as 4.7%. These costs-savings are typically transferred to clients, and so could drive fees downwards.
Talent retention is critical to exceeding client expectations. The Institute of Leadership Management (ILM) reported in a study that 82 percent of managers highlighted flexible working hours as having a significant impact on staff retention as it made them happier.
Services offered by digital marketing agencies are increasingly sought after, especially by travel agencies. Working with a professional agency that is purpose-built to meet contemporary client needs with flexibility is a major step in the right direction.