When it comes to search engine optimisation (SEO), many businesspeople are quite sceptical incorporating it into the mix. They have the impression that SEO is for businesses that have the budget for mass marketing.
But that is not always true, as there is local SEO that small businesses can always turn to. Simply put, local SEO is search engine optimisation at the local level. This means that you are going to target audiences in your locality, area, or its environs.
This makes sure that you design or craft your messages specifically for your local audience. Here are other tips to keep in mind, as recommended by a leading provider of SEO services here in Melbourne.
Always put your location
The most basic thing that you can do is to add your location to your content. This makes it easy for your target audience to find you. The easiest way to do it is by adding your location to the keywords you are using.
For your Contact Us page, make sure that your address, telephone number, and email address are complete and updated.
Optimise your website
It is time to optimise your site if it did not undergo an update for ages. You may update its look, but what needs attention is the content. Make sure that the URL, the H1 tags, and Meta descriptions are all in line with your local goals.
Localise your content
A content written for the local people will resonate with them well. This has a higher chance of engaging them. As such, make sure that you come up with content pieces and materials that are relatable. You should work with a reliable copywriter who knows the local culture and can write flexibly.
Local SEO is your best bet if you want to target a specific audience. After all, you need to start in your home base before expanding.