SEO or search engine optimization is perhaps one of the cheapest, most effective digital marketing strategies for small and big businesses alike. It’s also a cost-effective option for small, local businesses operating on a tight budget.
Today’s local business climate in Colorado is more competitive than ever. But in spite of being one of the nation’s best state economies and fourth best state for business, running a business here is not always smooth-sailing.
For a good number of small, local businesses, there’s still the struggle to get the word out. Thankfully, there are several SEO tools and techniques that won’t hurt your budget and still drive conversions. Here are some examples.
Use Google’s Local Offerings
Every business owner wants to be found online in search engines. Now that people primarily use their mobile devices to search for information, you’d want your business to pop up in search engine results pages (SERPs) when they search for products and services that you sell.
Sign your business up to Google+ local listings, together with business information consistent with what’s on your website and social media pages. Create a Google My Business account and grow your online presence.
Write Effective Content
When writing content for primary pages on your website, keep the word count between 300 to 500 words. Be straightforward but sufficiently informative, and structure your web content in such a way that readers can quickly scan the copy and understand it without having to read the whole thing.
As the saying goes, “content is king” in SEO. If you’re on a tight budget, let words and your expertise speak for themselves. Any local SEO agency in Denver will advise you to personalize and contextualize your content to drive meaningful traffic – one that leads to conversions.
Leverage Social Media
If you don’t have social media pages for your website, you’re missing out on a lot of opportunities to drive traffic to your website and profit to your business. Facebook, Twitter, and Instagram can make a big difference to your overall marketing strategy. Due to high engagement rates and Google making social cues as ranking factors, social is becoming an increasingly lucrative and effective marketing tool.
Give yourself at least one to two hours a day to manage your social media profiles and engage with your customers. Get to know them – what they need and would spend money on. Encourage them to visit your website and share your content. The marketing opportunities on social media are limitless.
SEO is a vast, complex, and interdisciplinary field. It’s not just about keywords anymore, now that Google and other search engines are constantly upgrading their ranking algorithms. And the best part is you don’t need to be an expert to be able to do it. With a little guidance and plenty of dedication, you’ll get far with cheap SEO tools.