Gambling is a huge business in the UK. In 2012, there were more than 33,000 fixed odds betting terminals around the country whilst the Gambling Commission earned £1.42 billion in 2013. The country is also one of the few nations that are open to online gambling.
Whilst online gambling is legal in the UK, operators still have to follow strict guidelines or codes of conduct to avoid landing in hot waters. These include the following:
1. Minimum Age
Online gambling sites should accept only players who are 18 years old and above. Further, you are responsible for making sure the data, especially the age, provided by the player is accurate. You can verify such information in public documents, or you can request them to fill out a form.
2. Licensing Requirements
The licensing requirements for online gambling (and gambling in general) are extensive. You may be required to get an operating and a personal management licence from the Gambling Commission. You need to follow strictly the conditions of getting a licence, such as anti-money laundering, social responsibility, technical standards, and an alternate dispute resolution (ADR), which means you need to have a third party to settle customer complaints.
You are allowed to market your remote gambling sites as long as you follow the different advertising codes, such as CAP Code. As expected, marketing materials must be truthful, and as much as possible, they should not show children or young adults who look like younger than 18 years old.
Work with a marketing team that understands customer behaviour and is knowledgeable about these regulations. You can likewise buy casino traffic to increase the number of visitors to your website.
Whilst you have the right to advertise and run a remote gambling business in the UK, you should do so responsibly. Take note of these points, and you will gain favour from the Gambling Commission.