Say Anything: How Voice Search is Good for Local Businesses

A Man Doing a Query Through Voice SearchEvery year, there seems to be a new development in the way voice search assistants evolve, and people seem to find endless opportunities with these search programs. If you’re a business operating in Denver and you’re looking to improve your local search marketing, here are ways to make voice search work to your advantage.

Adjusting Keywords to Suit Voice Search

People search in a different manner when they type and when they speak. Your business then needs to optimize keywords using natural language. Incorporate words and phrases that consumers are likely to use. Consider long-tail keywords instead of your usual one or two keywords. And apply the minor tweak throughout your website, including your FAQ page.

Prioritize Structured Data

Once you’ve worked on improving your keyword strategy, you need to focus your attention on the technical aspect of your website.

You need to enhance your website through structured data, as these minute details are significant in voice search. Structured data allows bots to crawl your site and determine its relevance. When bots recognize the relevance of your business, you’ll have a better chance at appearing when users make a voice query.

Curating Customer Reviews

Your online efforts will fall to nothing if your services or products fail to sustain customer satisfaction in the offline world. With social media spreading information faster, an unfavorable remark about your service or product can damage your business to a certain degree.

Reviews greatly affect a business’s reputation. No matter how much you put into marketing, customer experience still generates a stronger pull.

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Apart from guarding your reputation on social media, there are also a number of consumer review sites to explore, such as Angie’s List, Foursquare, and Yelp. Google+’s new feature will give users a new platform to voice their satisfaction or dissatisfaction.

The search engine giant polls users of the Maps application through straightforward questions. Consumers have only three options to choose from: “yes,” “no,” or “not sure.” The more “yes” responses your business gets, the more relevance you’ll have on certain queries.

Your corner store or location-specific business can make the most of voice search. With the right keyword strategy, appropriate coding, and favorable customer reviews, your local business will get wider reach and eventually, bigger returns.