Are you a start-up business and struggling to attract customers? You’re not alone.
Making a small business work is all about hard effort and compromise. You’re not just a manager — you’re also an accountant, customer service representative and even a social manager. There’s too much to do and manpower isn’t enough.
This equation results in businesses with little to no presence on social media at all.
Optimising your Perth website can only do so much; by focusing on social media, your marketing strategy receives an extra competitive edge. But you remember your budget and think twice. You have expenses already — why invest more?
Fortunately, there are easy social media options that leave your bank account alone and help the business thrive.
Taking Advantage of Facebook
Let Facebook do the market targeting for you. You don’t have to be an expert to get the hang of Facebook Ads. Any small business owner can spend a great deal of time creating targeted ads. The social media site can do the hard work while you choose your budget and audience.
Facebook groups are also handy marketing tools. Since only members of the group can see posts, small businesses can crowdsource social posts. Use groups to inform employees about initiatives, new products and other information.
Perfecting Your Photo Skills
Photos, in the world of social media, hold a special power that attracts people. When you share a high-definition image online, it guarantees a massive impact on the audience. And the best part? You don’t have to spend much (or anything at all).
Using a photo alone isn’t enough. If you really want to stand out, the picture should come with unique and compelling content. A few photography tips will also go a long way.
Social media is one of the best marketing tools that come without heavy prices. All you have to do is know your way around it. A few clicks and shares initially don’t seem much, but give it a month or two and enjoy the results.