If you blog or write articles for an online publication, you frequently have to decide whether or not to add images to your article and often, the answer is yes. Pictures make your article look great.
They contribute to how often the article appears on search engines. However, optimization does not just happen because you pulled an image from one site to yours, it requires effort. Sievers Creative from MN note that using images for search engine optimization starts with finding the right one.
It could be a stock photo or one that you took, but the image has to have a similar subject to your article. It must serve an illustrative purpose in your article. After finding the right picture, one can prepare it as follows:
The right file name and scale
The first place to use the target keyword is the file name. Search engines have to be able to identify the image without even looking at it. Additionally, the image has to load fast. Search engines index a page that loads quickly and large photos go against that.
Images can easily interfere with mobile experience and increase bounce rate. So consider how responsive the photos in an article are. The picture attribute is useful in this feature. There are also plugins that work as alternatives to allow your site to serve a different image per width of the screen.
It is not just enough to scale the image. The image must also be served in the smallest possible size. Some tools help to this end — the picture is exported and tested for the acceptable percentage quality before upload.
An excellent SEO consulting company will apply the above steps to make your image is ready for upload. They will also determine where in the article the picture goes. Always remember that the image must match and illustrate the content, otherwise, what is the point?