Understanding Bounce Rates and How it Affects Your Website

SEO concept shotMany website owners that search engine optimization (SEO) is one of the most important aspects of online or digital marketing. A lot of them also know that content is king, and as such, they need to feed their site visitors fresh, useful, and relevant information.

However, a great percentage of site owners tend to overlook a critical component of their SEO campaign: bounce rates. It’s important for you to have a basic understanding of it, as this plays a significant role in your local CT SEO results.

Explained in layman’s terms

Bounce, regarding SEO, pertains to the website-exiting act a Google web user commits after staying on a web page only for a few seconds. In other words, “bounce” means that someone who used Google search using specific keywords and landed on a web page clicks on the “back” button right away. This means that they spent very little time on that page without doing anything else aside from leaving quickly.

Why it matters

There are a lot of possible reasons why these web users leave websites right away without even navigating to the bottom of a page. However, it’s reasonable to believe that it’s because they didn’t like the website or that they didn’t find anything useful or interesting on it.

From this point of view, you can already safely assume that something is wrong with and/or lacking from your site. And in many cases, high bounce rates have a lot to do with content.

Minimizing bounce rates

One of the primary goals of your website is to share the good news about your brand and its products and/or services. You want people to know that you offer what they need or want, but to do this, you have to make them stay and peruse your site.

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So to effectively disseminate information about your brand, make sure that your website also boasts of visually-stimulating background and layout. This said you should consider leaving this combination of high-quality, optimized content with an attractive web design in the hands of professionals.